First up is How to Build a Powerful Executive Network by Meg Giuseppi. This really is an excellent post. Her blog is focused on the senior level job searcher, but the advice applies to anyone. Here’s an excerpt:
You probably hear it all the time if you’re job-hunting. Networking is the best way to identify and position yourself for new job opportunities.
Reconnecting with your existing network and connecting with new people can help you tap into the “hidden job market” of unadvertised positions and new opportunities created around your unique promise of value.
It’s okay to circle back to your neglected network and re-build. You also need to cast a far-reaching net to connect with people at your target companies. Read the rest here.
Next is a short video featuring Jeff Taylor, founder of Monster.com on Boomers using social media. This video has some interesting facts: For example, 12,000 people are turning 50 years old every day and 8,000 are turning 60 every day. That’s a bit staggering, isn’t it? And most of those people have been using computers in their jobs for years, so they are very proficient online.
The drop off seems to be around 67 – 68 years old where going online is not as comfortable or familiar. One big difference, Jeff notes, is that this demographic knows how to write, and not just in 140 character bytes (OMG!) Pretty interesting.
Lastly is a short post by Jason Alba (again!) with his 5 Second Elevator Pitch.
I think it was Liz Ryan who called this a “bumper sticker” (great concept).
In LinkedIn they call it a Professional Headline.
Some call it a tag line.
It is the bite-sized value proposition… I might get bored listening to your poorly-crafted 30 second elevator pitch, but I can’t help but digest your 5 Second Elevator Pitch.
One of my favorites is from Carol Fletez, who is an IT professional in the D.C. area. Look at how fantastic her 5 second pitch is:
Helping Companies Migrate from Mainframes to the Future!
This might not mean anything to you but I used to work in a mainframe environment. Mainframes are cool and powerful, but many times you feel like you are in the bedrock era. Carol’s very simple phrase… Helping Companies Migrate from Mainframes to the Future! … is just clever! It brought a grin to my face, and immediately I assumed she has an expertise in legacy systems and new stuff, and marrying the two. Anyone who has been around mainframes will know what this means.
Guess what? She also has this sentence on her email signature – she is getting that branding in multiple places (as she should).
What is YOUR 5 Second pitch?
Which one of the three is your favorite?
JP McDermott is a financial services and insurance advisor in Walnut Creek, CA. specializing in career transitions. He is also a career and financial coach, a freelance writer on career coaching with SF Examiner.com, and has been volunteering his time and experience to various non-profit, service and civic organizations.
JP lives in Danville with his wife Candy.
Check out his LinkedIn profile http://www.linkedin.com/in/jpmcdermott