I attended a crowded networking event last week sponsored by St. Mary’s Graduate School of Business Alumni on how to use Facebook and LinkedIn. The evening featured representatives from each company on how to use these networks for branding and job search. The tips were excellent. Over 1/3 of the MBA alums in the audience were in transition, so the focus was on using these tools to find careers and jobs.
Rather than replay those tips, I came across the following terrific blog post by Meg Giuseppi that captures all of the tips we learned on LinkedIn and then some. Facebook users should get the word out to their friends of what they are looking for and where, being as specific as possible. FB has over 300M users, while LI has nearly 40M…not that all 300M are looking for you, but increasing your reach is very helpful if you know what you want. Here are some of the tops ones for using LinkedIn:
♦ Your LinkedIn profile
Step one is to set up your home base. If you already have a profile, it may need revamping. Make your profile resonate with your target audience, and be brand-evident and searchable for recruiters and hiring decision makers sourcing candidates like you.
Download my free e-book to learn how to bring it all together, Executive Branding and Your LinkedIn Profile: How to Transform Your Executive Brand, Resume, and Career Biography Into a Winning LinkedIn Profile.
Remember to revisit your profile and re-focus your professional headline and other relevant information whenever your target changes.
♦ LinkedIn’s “Jobs” tab:
You’ll find the tab in the top menu on the home page, along with People, Answers, and Companies.
A quick search I just did for “VP of Sales” yielded some 75 results across all industries, located within 50 miles of my own rather remote location. “Advanced Job Search” will help you narrow results for many criteria.
What you’ll find on the Jobs pages:
* Results include the company (with link to their LinkedIn profile), location, date posted, and who posted the listing (with link to their LinkedIn profile).
* In the right sidebar of the Jobs home page, you’ll notice a list of “Companies in my network” whose profiles you can explore.
* Results include exclusive job listings found only on LinkedIn.
* LinkedIn also provides their own list of Job Search Tips.
♦ LinkedIn’s “Company” tab:
One of LinkedIn’s most powerful features, the companies tab provides a wealth of valuable information to gather research on companies of interest and find hiring decision makers and people in their circles.
What you’ll find when you search companies:
* Company descriptions
* Total number of employees, with the number in your LinkedIn network
* Employees with links to their profiles
* Former employees with links to their profiles
* New Hires with links to their profiles
* Recent Promotions and Changes with links to their profiles
* Popular Profiles (most visitors) with links to their profiles
* The right sidebar includes information sourced in partnership with BusinessWeek:
– related companies
– career path for company employees before and after
– key statistics (company size, revenue, locations, company website, common job titles, media employee age, number of males vs. females)
– their job openings posted on LinkedIn
– recent company news culled from various sources
– stock information.
Take a look at Liz Lynch’s excellent post at the Personal Branding Blog, The Hidden Goldmine Within the LinkedIn Companies Tab.
Enjoy! and pass it along.